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Home Photographed by VHT Studios Is Chosen “House of the Year” by WSJ.com Readers


Chicago, IL – January 11, 2013 – Out of some 200 homes profiled through photos and slide shows last year in WSJ.com’s House of the Day feature, readers voting on their favorite chose a home that was photographed by VHT Inc., a leading provider of visual and digital marketing services to top real estate agents and brokerage firms.

The newspaper’s “House of the Year” contest drew 456,939 total votes in December, with the VHT-photographed home claiming 52,633 votes to become the clear winner.  (View photos from the Wall Street Journal House of the Year.)  The 5,700-square foot home handily beat out 48 other House of the Week winners.   The House of the Day is chosen by Wall Street Journal real estate staff after reviewing large, upscale properties in for-sale listings across the country.

The pagoda-style home presented in the VHT Studios’ photographs was described by WSJ.com as “a mix of architectural styles, with echoes of Frank Lloyd Wright and a dash of 1970s interior design.”  It is located in Riverwoods, IL, and is listed for just under $2 million.

“The Riverwoods house has an  unusual design, with its walls of windows, large boulders lining a wraparound patio, lush landscaping and even a 30-foot rubber tree growing in the living room,” said Brian Balduf, Chairman and Founder of VHT Inc.  “Photographing the property required considerable time, skill and experience.  Photographer Gene Schnar and Image Specialist Coleman Moy did a great job and represented our whole team of professional photographers and image specialists very well.” 

“VHT’s nationwide network of experienced real estate photographers and proprietary, in-studio editing processes enable us to ‘wow’ consumers with images that truly present homes in their best possible light,” Balduf said.

“It was a tricky home to photograph,” said listing agent Tracy Wurster of Prudential Rubloff Properties in Lake Forest, IL. “But VHT did a masterful job of capturing the airy interiors, beautiful window views and lovely architectural details that make this property so unique. The high-quality images provided by VHT certainly played a role in attracting all the attention the house is getting.”

VHT has photographed well over $1 billion worth of properties and has managed and displayed more than 10,000,000  images for leading brokerages around the country.  VHT Studios provides professional photographers, image optimization specialists and state-of-the-art technology for producing the finest visual imagery when it comes to marketing homes for sale.   

About VHT

VHT is a leading provider of digital marketing technology and services to companies offering unique properties, locations and products who need a comprehensive, cost-effective solution for customer acquisition and driving revenue on the web. VHT Studios provides professional photographers, image optimization specialists and state-of-the-art technology for producing the finest visual imagery. VHT ImageWorks is an integrated and automated platform that includes a comprehensive array of tools that businesses need to increase site traffic, leverage their visual assets and improve sales conversion. The platform requires minimal effort on clients’ part, and has delivered measurable results to industry-leading brands by increasing the volume of visitors from search engines and engaging online visitors with alluring visual presentations of their offerings

VHT’s team has decades of experience in marketing, technology, search engine optimization and professional production, management and distribution of visual assets – including photographs, video, multimedia tours and Video on Demand television spots for 3,500 client companies. Venture-backed VHT is based in Rosemont, IL.


For more information, contact:

Carol Jouzaitis, VHT