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VHT Chosen by HomeAway to Provide Visual Marketing Services

Chicago, Ill. – April 17, 2013 -- VHT Inc., a leading provider of visual and digital marketing services, announced today that HomeAway Inc., the world’s leading online marketplace of vacation rentals, has partnered with VHT Inc. for professional photography on HomeAway.com® vacation rental listings.  The agreement extends VHT Studios’ preeminent position in residential real estate photography to the thriving vacation rental industry.

Offering the nation’s premier network of professional photographers and backed by an in-house studio of specialists that optimize each image, VHT Studios has photographed more than $200 billion worth of real estate and has processed over 10 million images for the real estate, hospitality, retail and healthcare industries.

VHT Studios will provide its award-winning network of professional photographers to capture the more than 368,000 vacation rental homes available on HomeAway.com.

“The agreement with VHT supports a key component of vacation rental listings and will help owners improve the visual marketing of their homes to travelers,” says Jon Gray, senior vice president at HomeAway. “VHT has the years of experience, training and resources required for showcasing the many different types of properties on HomeAway as professionally as possible through photography.”

“Our expanding customer relationships across different vertical markets underscore the versatile and scalable nature of VHT’s visual marketing services,” said Brian Balduf, chairman, VHT. “Companies in many industries need better solutions for differentiating their offerings on the web and attracting more business. They’re turning to VHT to help them meet rising expectations by today’s online consumers in comparing properties on the web in order to make smart buying decisions.

Since 1999, VHT Studio’s visual marketing services have provided stunning photography, video property tours, visual marketing tools, high-end multi-media presentations and expansive media distribution services. VHT Studios combines world-class client service with extensive capabilities and state-of-the-art technology to produce the finest visual marketing services available. Through this combination, VHT Studios programs have proven to cut tens of thousands of dollars in advertising expenses, increase customer leads by over 100 percent and vastly improve productivity for its clients.

About VHT

VHT is a leading provider of visual and digital marketing technology and services to companies offering unique properties, locations and products that need a comprehensive, cost-effective solution for customer acquisition and driving revenue on the web. VHT Studios provides the nation’s largest network of professional photographers, along with image optimization specialists and state-of-the-art technology for producing the finest visual imagery. VHT has photographed more than $200 billion worth of real estate and processed over 10 million images for the real estate, hospitality, retail and health care industries.

VHT’s team has decades of experience in marketing, technology, search engine optimization and professional production, management and distribution of visual assets – including photographs, video, multimedia tours and Video on Demand television spots for 3,500 clients companies. Venture-backed VHT is based in Rosemont, IL. For more information, visit www.vht.com.

About HomeAway

HomeAway, Inc. , based in Austin, Texas, is the world's leading online marketplace of vacation rentals, with sites representing over 711,000 paid listings of vacation rental homes in 171 countries. HomeAway® offers an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, especially more room to relax, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio of websites includes HomeAway.com, VRBO.com and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es, Toprural.com in Spain; AlugueTemporada.com.br in Brazil; and HomeAway.com.au in Australia.

In addition, HomeAway operates BedandBreakfast.com, the most comprehensive global site for finding bed-and-breakfast properties, providing travelers with another source for unique lodging alternatives to chain hotels. For more information about HomeAway, please visit www.HomeAway.com.


For more information, contact:

Carol Jouzaitis, VHT